Page 378 - The Architecture of Nadler-Nadler-Bixon-Gil
P. 378
1954–63 Egged Office Building,
Tel Aviv
Israel Transport Cooperative Society Ltd.
First prize in competition
In 1954, seeking to gather all of its offices under one roof,
Egged announced a planning competition. The Nadlers’
proposal, a collaboration with Amnon Alexandroni (then
working at their office), was awarded first prize.
This office building comprises a number of
integrating units: two low horizontal exposed concrete
units (the rest of the building is covered in brown
aggregate) seemingly float one above the other,
simultaneously severing the building from the ground and
emphasizing the lower floor. These levels contain public
use spaces including a lobby, reception, dining room and
lower parking lot. The row of offices seems to emerge
from within the horizontal units, and is divided into two
cubic units of different width and design. Indented ribbon
windows stretching all around the façade emphasize the
eight-story building’s horizontality. A covered internal
courtyard stands at the center of the building and is seen
from all the corridors connecting the office rooms. An
abstract aluminum relief by Moshe Sternschuss depicting
the motif of travel with Egged’s wheel and wings symbol
was commissioned by the architects. It adorns the
building’s façade facing the main street.
At the turn of the century Egged sold the
building. Its current owners plan to demolish it and
replace it with a new office building.
External stairs, 1963
1963 ,מדרגות חיצוניות
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