Page 378 - The Architecture of Nadler-Nadler-Bixon-Gil
P. 378

1954–63                Egged Office Building,
                       Tel Aviv

                       Israel Transport Cooperative Society Ltd.
                       First prize in competition

                       In 1954, seeking to gather all of its offices under one roof,
                       Egged announced a planning competition. The Nadlers’
                       proposal, a collaboration with Amnon Alexandroni (then
                       working at their office), was awarded first prize.

                                  This office building comprises a number of
                       integrating units: two low horizontal exposed concrete
                       units (the rest of the building is covered in brown
                       aggregate) seemingly float one above the other,
                       simultaneously severing the building from the ground and
                       emphasizing the lower floor. These levels contain public
                       use spaces including a lobby, reception, dining room and
                       lower parking lot. The row of offices seems to emerge
                       from within the horizontal units, and is divided into two
                       cubic units of different width and design. Indented ribbon
                       windows stretching all around the façade emphasize the
                       eight-story building’s horizontality. A covered internal
                       courtyard stands at the center of the building and is seen
                       from all the corridors connecting the office rooms. An
                       abstract aluminum relief by Moshe Sternschuss depicting
                       the motif of travel with Egged’s wheel and wings symbol
                       was commissioned by the architects. It adorns the
                       building’s façade facing the main street.

                                  At the turn of the century Egged sold the
                       building. Its current owners plan to demolish it and
                       replace it with a new office building.

External stairs, 1963
1963 ,‫מדרגות חיצוניות‬

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